"Prompting, RAG or fine-tuning? A plain-English guide"
Vendors throw these three words around, often with the price tag attached to the wrong one. Here is what prompting, RAG and fine-tuning actually are, what each costs, and why most businesses never need the expensive one.

Sooner or later, every founder planning an AI feature meets three options: prompting, RAG and fine-tuning. Vendors throw the words around, often in the same breath, and often with a price tag attached to the wrong one. Here is what each actually is, what each costs, and which problems each one fits — in plain terms.
Have an AI feature stuck between demo and production?
The gap — reliability, evals, cost control, the plumbing that keeps it running unattended — is exactly the work I do. If that sounds familiar, a short conversation is usually enough to point you the right way.
Book a free consultation